Periodically in São Paulo in the pavilion of expositions of the Anhembi, fairs and great events of exposition are carried through as the Francal, "International Fair of Footwear, Accessories of Fashion, Machines and Components".

As he could not be of it are the Bonton, national leader in the market, uses to advantage these dates special to display and to launch its new products of treatment and rejuvenescimento of the leather to the market. Focada in the technology of its products and the amount of itens to take care of to the necessities of the consuming public, the Bonton approaches manufacturer and storekeeper and invests together to take care of and to surpass the expectations of the market.

As these events all congregate manufacturers and storekeepers of Brazil, the Bonton places its professionals specialized in action, and takes to the storekeepers the advantages and benefits of its products, its easy and fast commercialization due to great acceptance of the retail market and to the satisfaction of the consumers in the use of the Bonton products.